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4 Infopreneur Case Studies in Marketing Your Expertise

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Learn how these experts successfully sell access to their hard-gained knowledge

We live in the age of information, where anyone can create a product with just a few simple, cheap tools. Launching your own blog, podcast, YouTube show, online course, or ebook is easier than ever. All you need is a passion for something and the drive to make it happen.

There is a name for this new type of business owner: infopreneur. Infopreneurs are people who build online businesses just by selling information online. No physical products involved.

In this article, I’m sharing four incredible case studies of people that built a successful online business just by selling their knowledge. But even if you have no intention to become an infopreneur, you might find some marketing strategy gold to use in your own business.


1. Amy Porterfield

“I teach business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.” — Amy Porterfield

Profile

Amy is an online marketing expert and host of the top-rated Online Marketing Made Easy Podcast. Before starting her own business, she worked for Tony Robbins, where she managed the content team and online marketing
campaigns. Over the past few years, she has grown a multimillion-dollar business with her online programs. In her online courses that cost $1,000 upwards each, she teaches her students how to build a profitable email list and monetize their knowledge through online courses.

Overview

Strategy Best Practices from Amy


2. Matt Sandrini

“Achieve more by doing less.” — Matt Sandrini

Profile

Matt Sandrini is a Productivity Expert who helps business owners achieve more in less time, focus on what really matters, and scale their business fast. Starting out with his blog, Timezillionaire, he quickly took on private coaching clients (some of the UK’s most successful entrepreneurs) and created a passive income stream with online courses. In 2019, he published his first book “Invest your Time” which was an instant Amazon bestseller. Matt is a great example of an infopreneur who takes his expertise in one area and monetizes it through different formats (private coaching, online courses, books, and workshops).

Overview

Strategy Best Practices from Matt


3. Kathrin Zenkina

“There is so much more out there for you, you’ve barely scratched the surface. It’s time to manifest a reality wilder than your wildest dreams.” — Kathrin Zenkina

Profile

Kathrin Zenkina is a master mindset and manifestation coach, the host of the Manifestation Babe podcast (over 650,000 downloads), #1 Amazon best-selling author, speaker, and self-made multimillionaire. Her passion is helping people from all walks of life manifest a life beyond their wildest dreams using the Law of Attraction. First, she transformed her own life with the mindset and manifesting tricks she learned in books and seminars, now she helps others do the same with her online programs like “Manifestation Babe Academy” and “Rich Babe Academy,” as well as her VIP private coaching, two books, and a yearly retreat in Bali.

Overview

Strategy Best Practices from Kathrin

Kathrin’s Instagram Page

4. Madeleine Shaw

“My food philosophy is all about enlivening the hottest, happiest and healthiest you. It’s about keeping things simple and delicious so you don’t feel bored or deprived. I believe that with every bit of food we eat, we are influencing how we look, feel and think. This is why I think healthy eating should be a way of life, not just a fad or phase.” — Madeleine Shaw

Profile

Madeleine Shaw teaches people how to “get their glow back” by eating well, moving more, and calming down. As a teenager, Madeleine struggled with bad skin, fatigue, and was constantly dieting. But when she started to eat whole foods, she fell in love with her life again. After transforming her own life, she went on to study nutrition and coach people to eat well. Today, she has a thriving blog, multiple cookbooks, and healthy living guides on her website.

Overview

Strategy Best Practices from Madeleine

Liz Huber
Liz Huber Author

Liz Huber is a Mindset & Productivity Coach and Founder of refinedlife.io. With her books, courses, and 1-on-1 work, she helps entrepreneurs overcome overwhelm, lack of focus, fear, and self-doubt. As a result, her clients are able to confidently achieve their goals by prioritizing what is truly important and streamlining everything else.  

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