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You don’t have a right to privacy. You have something better.

What if there was no right to privacy? That question triggers a surge of righteous rage in many people, especially in the Western world. We rank “privacy” right up there with “free speech” and “freedom of worship.” But as we’ve seen (especially in the past 20 years of the information

Never underestimate the allure of free beer in your crisis management strategy.

It seems that SeaWorld is on its way back. In the aftermath of the “Blackfish” documentary in 2013, park attendance dropped between 20 and 25 percent. Initially reluctant to admit anything was wrong (seem familiar?), SeaWorld management did a 180 (seem unfamiliar?). It announced an end to its captive Orca

Please don’t follow up with me 18 times.

Somewhere, [name redacted] read a listicle article that told him that 80 percent of sales were made after more than a dozen attempts. I can’t remember the exact number, but I do remember the content going viral on LinkedIn. You probably saw it too. In this case, the person in

What happens when our metaphors fail?

Fair warning: This will be geeky, but it’s important to us in marketing. David Quammen’s new book, “The Tangled Tree”, highlights an emerging view of evolutionary science that challenges our “branching tree” metaphor of one species radiating into descendant species over time – like the branches of a tree. Specifically,

The problem with the internet isn’t advertising, it’s dehumanization.

Farhad Manjoo from the New York Times is struggling with a core issue of our time: What’s going wrong on “the internet”? He chronicles the rise of fake news, click-bait, and outright abuse. He tracks those efforts back to malicious actors (both foreign and domestic) with ill intent. He calls

The Silicon Valley plan for Homo sapiens: Domestication

Who can afford to live forever? You’ll notice that’s a different question than “Do you want to live forever?” or “Is it possible to live forever?” Human mortality is the great equalizer. No matter their money, their influence, or their intellect, Jeff Bezos, Sergey Brin, Sheryl Sandberg, and Tim Cook will someday pass from the scene,

What if someone offered $6,495 for your private data? Would you sell?

What follows is a fictionalized vision of a possible future filled with Data Exchange Networks (DENs) designed to bring the process of private data collection out into the open. February 5, 2029 As a fractional research scientist, Lynn Thomas uses her talents to aid a number of clients – from

The Bullshit Algorithm

If you use Swiffer WetJet, you are a puppy murderer. But wait, you say. How could I? P&G would never lie to me about the safety of their Swiffer® WetJet™?! But of course. All of those “chemicals.” How could I be so stupid! Yep. You’re a cold-blooded murderer. Wasn’t it lucky

Using Google Maps costs more than you think.

Google Maps is free, isn’t it? It seems like a question with an obvious answer, doesn’t it? Of course, Google Maps is free. I’ve never been asked to enter my credit card to look up a new address. There is no subscription plan. There is no pay wall. But just

Losing our religion: How worshipping at the altar of data makes marketing worse

As a data-driven CMO and agency leader, I’ve seen the amount of information available to marketing increase exponentially over the past 20 years of my career. Unfortunately, our capacity to interpret it and use it creatively has not kept pace. In fact, this deluge of raw facts has led to

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