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How Your Desire to Learn Impacts Your Content Marketing Success

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. If money and time were non-factors, what would you absolutely

How Your Knowledge Base Impacts Your Content Marketing Success

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. You might notice that I used the term “knowledge base”

As a Content Marketer, Are You Mulder or Scully?

OK, I’m about to reveal the true level of my geekdom. And, if you’re interested in improving your content marketing chops, you’re coming with me. I’m a huge fan of The X-Files. It’s one of the few TV shows I fell in love with from the pilot episode and the

That Ain’t Right!… Or Is It? Ghostwritten Blog Posts

Disclaimer: This article was originally written and published waaaaay back in 2011 in response to a “controversy” that hit close to home for me right at the fateful point where I’d thrown caution to the wind and dove headfirst into full-time freelancing as what came to be known as a

The Content Marketing Holy War

Well, perhaps that’s hyperbole. I located this old blog post of mine from 2014 and was impressed with how well it’s stood up over time, especially considering it was in response to another blogger’s hot topic post. Take a look and see what you think: is Mark’s opinion just as

Timing is Everything, Even When You’re Giving a Speech

While creating and delivering powerful introductions and conclusions is vital to the success of your speech, and all manner of little tricks and skills can greatly improve how you look, sound and feel on stage, it’s important that you don’t forget about some of the basics that your audience cares

All You Need to Know About Content Marketing in Just 79 Words

Your content drives your success. To drive your success, your content must be found. To be found, your content must rank on Google. To rank on Google, your content must rock. To rock, your content must be relevant to your audience. To be relevant, your content must make your audience more successful. Their success drives your content.

Brands ARE Publishers… But Is This Different?

The “brands are publishers” line is getting old. That doesn’t make it any less true, of course. But it’s been batted around for a long time now, with thought leaders and front-line marketing soldiers alike confirming that, in this day and age, it simply is not an option for any brand or organization to ignore

Re-evaluating Your Content Marketing Strategy’s Effectiveness

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. As I noted at the beginning of this section, once

How Your Passion Impacts Your Content Marketing Success

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. If there’s any word that’s truly been overused

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