This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. You might notice that I used the term “knowledge base”
Disclaimer: This article was originally written and published waaaaay back in 2011 in response to a “controversy” that hit close to home for me right at the fateful point where I’d thrown caution to the wind and dove headfirst into full-time freelancing as what came to be known as a
Well, perhaps that’s hyperbole. I located this old blog post of mine from 2014 and was impressed with how well it’s stood up over time, especially considering it was in response to another blogger’s hot topic post. Take a look and see what you think: is Mark’s opinion just as
Your content drives your success. To drive your success, your content must be found. To be found, your content must rank on Google. To rank on Google, your content must rock. To rock, your content must be relevant to your audience. To be relevant, your content must make your audience more successful. Their success drives your content.
This is a question every business owner, particularly online, should be asking. Content plays a big role in establishing you and your team as the experts. Well written content posted consistently over a period of time on the right forums, will help potential customers find you and build a loyal community around
Forget everything you thought you knew about SEO. In 2019 the rules change. The most prominent change experts believe you will see are: Voice Search, Snippets, Topic Clusters, and Linkless Mentions Voice Search is Rising Google Home and Amazon Echo are driving voice search. Users are engaging with content is
The “brands are publishers” line is getting old. That doesn’t make it any less true, of course. But it’s been batted around for a long time now, with thought leaders and front-line marketing soldiers alike confirming that, in this day and age, it simply is not an option for any brand or organization to ignore
In the past 5 years, I have written over 4,000 articles on the Internet. That’s not an exaggerated number. As a result, I’ve learned a tremendous amount regarding what resonates with readers and what doesn’t. Originally motivated by my own desire to “make it” as a writer, throughout my journey
When you are given a Question to Answer, the writing process happens so much more naturally — and the reason is because Questions provide two things: context and audience. A blank page has neither. Let’s say you want to write about the process of waking up early, pouring yourself a cup of
While creating stellar content is key to a successful Content Marketing Hurricane, distributing that content effectively is just as important. Just as closet writers have known for centuries, you’ll never sell a novel that stays in your desk drawer. For the sake of discussion, I’ll divide the myriad options for
