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Business, The Marketing Hub

If You’re Going To Do Something, See How Far You Can Go

One of the funnest parts of being a parent is providing experiences that open the curiosity and imagination of your kids. We live in such a brilliant time for opening-up our mind for what is possible. Our possibility, in large degree, is based on our context, not on our willpower.

Business, The Marketing Hub

This is How You Can Compete with the Biggest Players, Even When You Are Small

There is always a way to compete. “If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.” — Sam Walton Have you ever wanted to compete with someone who is much more successful than you are? Have you

Business, The Marketing Hub

How I Grew My E-Mail List to 600+ Subscribers without Spending a Cent

Many marketers consider e-mail marketing the holy grail of online marketing. I became one of these people after coming across Bryan Harris’ website with the slogan: “Want random people on the internet to buy stuff from you?” Rarely did I come across such a spot-on question describing my exact desire.

Tech, The Marketing Hub

You don’t have a right to privacy. You have something better.

What if there was no right to privacy? That question triggers a surge of righteous rage in many people, especially in the Western world. We rank “privacy” right up there with “free speech” and “freedom of worship.” But as we’ve seen (especially in the past 20 years of the information

Business, The Marketing Hub

How I manage my time and a team of 130 employees

Oliver Burkeman is preoccupied with the topic. Obsessed, even. Recently, the author and Guardian journalist confessed that he’s “unreasonably fascinated by other people’s daily schedules.” His mental library includes specific details, like how fashion designer Karl Lagerfeld sleeps exactly seven hours a night (regardless of when he goes to bed) or that Out of Africa writer Karen Blixen

Business, The Marketing Hub

Never underestimate the allure of free beer in your crisis management strategy.

It seems that SeaWorld is on its way back. In the aftermath of the “Blackfish” documentary in 2013, park attendance dropped between 20 and 25 percent. Initially reluctant to admit anything was wrong (seem familiar?), SeaWorld management did a 180 (seem unfamiliar?). It announced an end to its captive Orca

Business, The Marketing Hub

Please don’t follow up with me 18 times.

Somewhere, [name redacted] read a listicle article that told him that 80 percent of sales were made after more than a dozen attempts. I can’t remember the exact number, but I do remember the content going viral on LinkedIn. You probably saw it too. In this case, the person in

Business, The Marketing Hub

What happens when our metaphors fail?

Fair warning: This will be geeky, but it’s important to us in marketing. David Quammen’s new book, “The Tangled Tree”, highlights an emerging view of evolutionary science that challenges our “branching tree” metaphor of one species radiating into descendant species over time – like the branches of a tree. Specifically,

Business, The Marketing Hub

9 Valuable Lessons I Learned in the Real World (and Not in School)

Let me tell you a story: When I was in the 3rd grade, we had to write a paragraph about something we loved, and then draw a picture in the box above it. We were first asked to draw and write in pencil, and then once the teacher had checked our work, we

Tech, The Marketing Hub

The problem with the internet isn’t advertising, it’s dehumanization.

Farhad Manjoo from the New York Times is struggling with a core issue of our time: What’s going wrong on “the internet”? He chronicles the rise of fake news, click-bait, and outright abuse. He tracks those efforts back to malicious actors (both foreign and domestic) with ill intent. He calls

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