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Content Creation, The Marketing Hub

Does Your Content Marketing Strategy Fit With 2019

Forget everything you thought you knew about SEO. In 2019 the rules change. The most prominent change experts believe you will see are: Voice Search, Snippets, Topic Clusters, and Linkless Mentions Voice Search is Rising Google Home and Amazon Echo are driving voice search. Users are engaging with content is

Tech, The Marketing Hub

The present and future of a centralized internet: Dystopia

In the previous post I argued that the growing concerns regarding the internet have many causes: from underlying social problems, to bad science; from bad incentive structures put in place by big platforms, to the ongoing process of centralization that magnifies the impact of any problem that might arise. I

Business, The Marketing Hub

Smart Contracts and Contract Disputes

Aren’t lawyers supposed to be out of a job by now? There continues to be a lot of hype around blockchain and smart contracts as the technology moves through the Gartner hype cycle. It has been said that humans overestimate and the short term impact of technology but underestimate the long

Business, The Marketing Hub

Are you addicted to (marketing) drugs? Find out with this handy guide!

Marketers are trend-aware people. It’s in the job description. If we’re not up on the latest movements in our markets, we’re not doing our job. But what happens when marketers become addicted to trends? No, not trends in fashion or restaurants, but trends in the way we conduct our practice? Management trends

Content Creation, The Marketing Hub

Brands ARE Publishers… But Is This Different?

The “brands are publishers” line is getting old. That doesn’t make it any less true, of course. But it’s been batted around for a long time now, with thought leaders and front-line marketing soldiers alike confirming that, in this day and age, it simply is not an option for any brand or organization to ignore

Business, The Marketing Hub

What’s The Big Idea (For Startups To Know) In 2019

2018 will soon be in the history books. It doesn’t matter what your political leanings are, the last twelve months have been chaotic. To bring some relief, LinkedIn and I recently partnered to find out what the Top-Ten projections for 2019 will be. Here are the top eight. The Economy

Business, The Marketing Hub

Why You Should Pray Someone Steals your Startup Idea

Any founder worth their salt — who has grown their company to any significant scale and experienced any semblance of success — will tell you that one of the leading indicators that their startup has got any chance of success was the day they realized they had copycats. Welcome them like a sibling replicating

Tech, The Latest, The Marketing Hub

Three perspectives on the relationship between the internet and democracy

Over the last few years, the potentially damaging impact of the internet on democracy has increasingly come to dominate the news. The recently disclosed internal Facebook emails, which revealed that employees discussed allowing developers to harvest user data for a fee, are but the latest in a long line of scandals surrounding

Business, The Latest, The Marketing Hub

Entrepreneurial sixth sense: how intuition drives stronger decision making

Adam Werbach was the Sierra Club’s golden boy. He grew up in Los Angeles where, as a 7-year-old, he would check Smog reports before his morning T-ball practices. A morning habit fueled by an enormous love for the environment and a vision for a greener future. At the age of twenty-three, Werbach became

Content Creation, The Marketing Hub

17 Small But Powerful Shifts Every Company Should Make In Their Messaging

In the past 5 years, I have written over 4,000 articles on the Internet. That’s not an exaggerated number. As a result, I’ve learned a tremendous amount regarding what resonates with readers and what doesn’t. Originally motivated by my own desire to “make it” as a writer, throughout my journey

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