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Social Media, The Marketing Hub

Facebook: A Company Who Lost Focus

And what does it mean to lose focus on your business? It’s ironic. A company whose goal from the very beginning was growth dedicated years to it. Focusing on it. What Mark Zuckerberg did at the time was a bold move that even I praised once for such a tactic.

Social Media, The Marketing Hub

What It Takes To Thrive On Social Media

Good bye Buffer. I knew you so well. I relied on you a lot to schedule my many posts that I created each and every day.   But as the weeks have gone by, I’ve learned a lot of things about third party apps and about platforms in general.  

Social Media, The Marketing Hub

How To Make Social Media Work When 90% Of It Is Broken

The whole idea that we have of social media is completely out of date. Most of the marketers I interview, most of the marketers who approach me, most of the brands out there, are working out of playbooks that are so far obsolete they might as well be writing their

Content Creation, PR & The Media, Social Media

The Guide to Getting Your Message Out There

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. As your “tropical disturbance” continues to build momentum, you’re drawing

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