And what does it mean to lose focus on your business? It’s ironic. A company whose goal from the very beginning was growth dedicated years to it. Focusing on it. What Mark Zuckerberg did at the time was a bold move that even I praised once for such a tactic.
Good bye Buffer. I knew you so well. I relied on you a lot to schedule my many posts that I created each and every day. But as the weeks have gone by, I’ve learned a lot of things about third party apps and about platforms in general.
The whole idea that we have of social media is completely out of date. Most of the marketers I interview, most of the marketers who approach me, most of the brands out there, are working out of playbooks that are so far obsolete they might as well be writing their
This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. As your “tropical disturbance” continues to build momentum, you’re drawing
