This is a question every business owner, particularly online, should be asking.
Content plays a big role in establishing you and your team as the experts. Well written content posted consistently over a period of time on the right forums, will help potential customers find you and build a loyal community around your brand.
Great content is a good way to stay top of the mind for a potential customer and beats expensive advertising any day. Plus, advertising is a continuous spend when it comes to SEO and other online metrics.
Content has to be either educational or entertaining for it to be truly engaging and to drive readers to a brand’s pages repeatedly.
Once a brand builds a strong online presence through high quality, engaging and unique content, it creates a sort of entry barrier for potential competitors and existing competitors who haven’t been doing the same.
Startups should be aware that poor quality content creates a poor image for a brand. Unlike the proverb about any publicity being good publicity, bad content has negative connotations for a young or infant brand.
Startups get to build a business from scratch, so the foundation must be strong. The key element for success in no time is quality content.