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Is Content Writing REALLY Critical for A Successful Startup?

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This is a question every business owner, particularly online, should be asking.

Content plays a big role in establishing you and your team as the experts. Well written content posted consistently over a period of time on the right forums, will help potential customers find you and build a loyal community around your brand.

Great content is a good way to stay top of the mind for a potential customer and beats expensive advertising any day. Plus, advertising is a continuous spend when it comes to SEO and other online metrics.

Content has to be either educational or entertaining for it to be truly engaging and to drive readers to a brand’s pages repeatedly.

Once a brand builds a strong online presence through high quality, engaging and unique content, it creates a sort of entry barrier for potential competitors and existing competitors who haven’t been doing the same.

Startups should be aware that poor quality content creates a poor image for a brand. Unlike the proverb about any publicity being good publicity, bad content has negative connotations for a young or infant brand.

Startups get to build a business from scratch, so the foundation must be strong. The key element for success in no time is quality content.

Jerry Nelson

Jerry Nelson is an American freelance writer now living the expat life in South America. His work has appeared in some of the planet's largest -- and most respected -- media outlets, both under his own name and others' as he frequently ghost writes. Never far from his coffee and Marlboros, Jerry is always interested in discussing future work opportunities. Email him at jandrewnelson2@gmail.com and follow him on Twitter. Hire him through Fiverr at Fiverr.com/jandrewnelson

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