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Business, The Marketing Hub

If You’re Serious About Success, Then You Need to Improve Your Recovery

When you study the lives of people who are the best in the world at what they do, you’ll notice one consistent theme: Recovery. In an interview, Mike Mancias, performance coach for basketball icon LeBron James, told Tim Ferriss, “Recovery never stops.” That’s the key to LeBron’s success. It’s the key to

Business, The Marketing Hub

Why Most People Never Get What They Want

Life is confusing. It will misinform you if you don’t know who you are, what you stand for, and what you want. It can feel almost impossible to live your dreams. Knowing what you actually want is the first step. Most people never do the inner work to figure that first step

Business, The Marketing Hub

The One Thing Everybody Gets Wrong About B2B Marketing

Yes, it’s about business, but you’re still selling to people Everybody thinks B2B marketing is vastly different from marketing B2C. It’s not. B2B marketing is not about getting a company to buy. That’s because, at the end of the day, you’re not selling to a company or a business. The entities

Business, The Marketing Hub

How to choose a big product release and launch without losing your mind

The product release strategy we developed from 10 years of trial and error It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. Sure, the internet has its share of “haters” and trolls who love to hurl dumb insults, but sometimes that negative

Content Creation, The Marketing Hub

Three Vital Content Marketing Lessons Rush Taught Me

(Note: I originally published this article in 2012. But, in reviewing it recently, I found that time hasn’t weakened the impact. I hope you agree.) I happen to be a huge Rush fan. There. I said it. Razz me if you will. But the fact is, these guys have continued

Social Media, The Marketing Hub

Is It Still Possible To Gain Traction On Instagram? 3 Simple Ways To Get Started In 2019

When it comes to effective digital marketing strategies, one of the most common questions people ask is, “Is it still possible to gain traction on Instagram?” Short answer: yes. Long answer: let me explain why. It really doesn’t matter what platform you’re talking about, it’s “always” possible to be successful

Content Creation, The Marketing Hub

There’s A Reason No One Is Reading Your Content. Here’s Your Answer

I’ve experienced this same scenario more times than I can count: I find my way to a Venture Capital firm’s website. On the footer, I see a few social links. One of them is a link to their Medium blog (or the personal Medium page of one of the firm’s partners).

Business, The Marketing Hub

How Your Desire to Learn Impacts Your Content Marketing Success

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. If money and time were non-factors, what would you absolutely

Business, The Marketing Hub

This Is The Type Of Content That Goes Viral

One of the ironies of the Internet is that when you write things you expect people to read, nobody reads them. When you write things you’re a little hesitant to share (because they reveal something vulnerable about you), everybody reads them. The more honest the content, the more it gets shared.

Content Creation, The Marketing Hub

How Your Knowledge Base Impacts Your Content Marketing Success

This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series. You might notice that I used the term “knowledge base”

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