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No One Knows Anything, Without This

Any opinion without this is just fluff. “It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sherlock Holmes, A Scandal in Bohemia I was a new attorney at a big law firm. A

Business, The Marketing Hub

Content Marketing 101: Have Something Meaningful to Say

This is the kind of marketing that pays you back for years I’d like to explain to you why I believe content marketing is the most effective form of marketing on the planet. But first, I’d like you to know where my perspective comes from: Content marketing is how I

Business, The Marketing Hub

How Do Some People Succeed So Quickly? They Approach Life Like This

Life is all about perspective. The exact same situation can be perceived in very different ways by two different people. One might see loss — the other, opportunity. One might feel like a victim — the other, a change-maker. Which means, as far as “absolute” truths are concerned, the first

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Why I Am Writing a Children’s Book

And having more fun writing than ever before One of the hardest questions to answer correctly is this one: what is the next right thing I should do? My friend wrote an entire book about it. And there are countless ways to address the problem. One of my personal struggles

Business, The Marketing Hub

The Ultimate Guide to Niches

What they are, why you need one, and how to find one that’s profitable Many years ago, before the internet and globalization, the supply of goods and services was limited. If you needed a lawyer, you went to one of the lawyers in your city and paid whatever price they

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How To Turn Your Medium Blog Into a Thriving Coaching Business

The complete step-by-step guide When I got my first coaching client, I had only 600 followers on Medium and a humble email list of 100 people. But… I had many things to share from six-plus years working in tech startups. And so I wrote my heart out on Medium. I

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How to Stay Motivated and Achieve Your Goals No Matter What

8 Powerful Strategies for Showing Up Every Single Day You know the drill: At the beginning of the year, you are super motivated and inspired to achieve the ambitious goals you set for yourself. And then, a few weeks in, your willpower starts to crumble. You lose motivation to stick

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6 Ways To Get Free Marketing (On Your Books, Articles, Products, Etc.)

Do you know my favorite free thing that nobody knows about? Free marketing. I work in advertising. I’ve done big brand ad campaigns, I’ve done local ad campaigns. I’ve done print. Digital. Billboard. Sales funnels. Etc. And the first thing everyone thinks about when they think “marketing” is PAID marketing. Well, on my

Business, The Marketing Hub

How To Build a Personal Brand Without Any Money

Every step I took to go from college graduate to writer and agency founder I started building my personal brand online when I was 23 years old. I had just graduated from college, had spent about six months working my first full-time job, and felt like “real life” had just

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Three Promises You Must Make to Yourself in Order to be Completely Happy

“To me, there are three things everyone should do every day. Number one is laugh. Number two is think. Spend some time in thought. Number three, you should have your emotions move you to tears. If you laugh, think, and cry, that’s a heck of day.” — Jim Valvano “No

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